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Why I'm More Bullish in a Bear Market

The best signal in crypto isn’t price. It’s what people build when nobody is watching. Bear markets strip away tourists — and what remains is the part of the ecosystem that actually compounds.

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Why I'm More Bullish in a Bear Market

Why I'm More Bullish in a Bear Market

This sounds counterintuitive, but it is true: I often feel more optimistic about crypto during a downturn than during a rally. Not because I enjoy watching portfolios shrink — I do not. But because bull markets are noisy, and noise makes it hard to see what is real.

In a bull market, everything looks inevitable. Every project looks like it is working. Every narrative sounds compelling. Every team looks brilliant. The signal-to-noise ratio collapses because rising prices validate everything indiscriminately. You cannot tell the difference between a great project and a mediocre one when both are up 500%.

In a bear market, the noise leaves. What remains is the signal.

What Bear Markets Remove

Bear markets remove easy money — the capital that flowed in because prices were rising, not because the underlying technology was compelling. They remove weak projects — the teams that were motivated by token price rather than by the problem they claimed to be solving. They remove attention-driven narratives — the stories that only made sense in the context of euphoria. And they remove the most dangerous illusion of all: that "number go up" is a business model.

What bear markets really expose is whether a team can execute when the financial incentives disappear. When the token is down 90%, when the media has moved on, when the Telegram group is quiet — do the developers still commit code? Do the founders still show up? That is the test that matters, and it is a test that can only be administered by a bear market.

What Bear Markets Reveal

If the thesis is that crypto is infrastructure — and that is my thesis — then the only thing that matters is whether the infrastructure keeps improving. And the evidence, even in the depths of this downturn, is encouraging.

Ethereum's developer community continues to grow. Research on Proof of Stake and sharding is advancing. MakerDAO's Dai stablecoin is holding its peg through extreme volatility. Lightning Network channels are opening on Bitcoin. Institutional custody solutions are being built by serious firms. None of this is happening because of price action. It is happening despite price action.

Bear markets also reveal where the ecosystem's true bottlenecks are. In a bull market, you can paper over UX problems, security gaps, and governance failures because users are too excited to care. In a bear market, every friction point becomes visible. That visibility is painful, but it is also the precondition for fixing things.

The Dot-Com Pattern

The dot-com bubble funded chaos. The crash funded focus. Between 2000 and 2003, the NASDAQ lost 78% of its value. Hundreds of internet companies went bankrupt. The media declared the internet a fad. And yet, during that exact period, the companies that would define the next two decades were being built.

Amazon survived — barely — and used the downturn to expand into new categories. Google was founded in 1998 and grew through the crash. PayPal went public in 2002. The infrastructure that the bubble had funded — fibre optic cables, data centres, software frameworks — did not disappear when the stock prices collapsed. It became the foundation for everything that followed.

Crypto's bear market is the same type of filter. The speculative excess will be purged. The infrastructure will remain. And the teams that build through this period will have an enormous advantage when the cycle turns — because they will have built real products, tested under real stress, with real users who stayed because the product was useful, not because the token was appreciating.


Bull markets reward timing. Bear markets reward conviction and execution. I know which one I trust more as a foundation for long-term value.

Georgi Shulev

Georgi Shulev

Entrepreneur and fintech innovator at the intersection of agentic commerce, blockchain, and AI. Co-founder of Yugo.

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